Cookie Policy
1. What cookies are
Cookies are small files stored in your browser. Similar technologies, such as pixels and local storage, work in a similar way. They help a website work, remember your choices and understand how it is used.
2. Cookies we use
Essential (always on): keep the Site secure and working, and remember your privacy choices (stored in your browser as “imperfection-consent-v2”).
Analytics: Google Analytics (_ga, _ga_*; up to 2 years) and Microsoft Clarity (_clck, up to 1 year; _clsk, 1 day). They tell us which pages are visited and how they are used, so we can improve the Site.
Advertising: Google Ads (_gcl_au, up to 90 days) and Meta Pixel (_fbp and _fbc, up to 90 days). They measure inquiries and bookings from our ads and allow us to show our ads to people who have visited the Site.
Embedded services: Calendly, YouTube (privacy-enhanced mode) and Google Maps may set their own cookies when you use them.
3. Your choices
Visitors in the European Economic Area, the United Kingdom and Switzerland: analytics and advertising cookies are used only after you accept them in the banner. All other visitors: they are on by default, and you can turn them off at any time.
You can change your choice at any time with Your Privacy Choices at the bottom of every page. We honor Global Privacy Control (GPC) browser signals. You can also delete or block cookies in your browser settings, and use Google Ad Settings (adssettings.google.com), Meta ad preferences (facebook.com/adpreferences) and the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
4. Changes and contact
We may update this Cookie Policy and will post the new version here with a new date. Questions: privacy@imperfection.design or +1 (424) 622-4261.