This policy explains how ImPERFECTION DESIGN, Architectural Interiors collects, uses and shares information when you visit imperfection.design, contact us or book a call.

We do not sell personal information for money. You can turn off analytics and advertising cookies at any time using Your Privacy Choices at the bottom of every page.

1. Information we collect

Information you give us

Contact details: name, email address, phone number, city or ZIP code.
Project details: type of project, property address and interior area, the package you choose in our fee calculator, preferences, budget range, photos, plans or other files you choose to share.
Booking details: when you schedule a call through HubSpot Meetings.
Communications: messages, calls and emails you exchange with us.

Information collected automatically

Device and usage data: IP address, approximate location derived from it, browser and device type, pages viewed, the website that referred you, and actions you take on the Site, such as sending a form or clicking a phone, email or booking link.
Cookies and similar technologies: see section 3 and our Cookie Policy.

Information from others: partners involved in your project, such as contractors or visualization studios, when relevant to your project.

We do not ask for sensitive information, such as health or financial account details. Please do not send it to us.

2. How we use information

To respond to inquiries, schedule calls and prepare proposals.
To deliver, manage and support your design project.
To operate, secure and improve the Site.
To understand how visitors use the Site (analytics).
To measure our advertising and show our ads to people who have visited the Site.
To send you emails about our services. When you give us your email address, for example in our fee calculator, a contact form or when you book a call, we add it to our contact list and may send you follow-ups on your estimate or inquiry, design ideas, news, invitations and offers. Every marketing email includes an unsubscribe link. We never sell or rent your email address.
To comply with the law and protect our rights.

3. Cookies, analytics and advertising

We use cookies and similar technologies for three purposes: essential (to run the Site), analytics (Google Analytics, Microsoft Clarity and HubSpot) and advertising (Google Ads and Meta Pixel, connected through HubSpot). Microsoft Clarity shows us how pages are used, such as clicks and scrolling, with form entries masked, so we can improve the design. Details, including how long cookies last, are in our Cookie Policy.

Visitors in the European Economic Area, the United Kingdom and Switzerland: analytics and advertising cookies are used only if you accept them. All other visitors: these cookies are on by default and you can turn them off at any time. We honor Global Privacy Control (GPC) browser signals as an opt-out.

4. How we share information

We share personal information only as needed:

Service providers that help us run our business: website hosting (Framer); contact management, inquiry follow-up and scheduling (HubSpot); email and communication tools; and analytics and advertising platforms (Google, Meta and Microsoft). These providers process information to deliver the services we use. Subject to your advertising privacy choices, HubSpot sends contact matching data and lead-stage changes to Google and Meta to measure advertising results.
Project partners, such as contractors, suppliers and visualization studios involved in your project, with your knowledge.
Authorities or others when required by law, or to protect our rights, clients or others.
A buyer or successor, as part of a merger, acquisition or sale of assets.

Under some U.S. state laws, advertising cookies may be considered “selling” or “sharing” personal information for cross-context behavioral advertising. You can opt out at any time (see section 5).

5. Your privacy choices

Cookies and advertising: use Your Privacy Choices at the bottom of any page, or turn on Global Privacy Control in your browser.
Ad settings: Google Ad Settings (adssettings.google.com) and Meta ad preferences (facebook.com/adpreferences).
Google Analytics: the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
Emails: use the unsubscribe link in any marketing email, or write to privacy@imperfection.design. We honor requests within 10 business days. After you unsubscribe, we may still send messages about a proposal you requested or a project in progress.

6. Your rights in the United States

Depending on where you live (including California, Colorado, Connecticut, Texas, Virginia and other states), you may have the right to:

know and access the personal information we hold about you;
correct inaccurate information;
delete your information;
opt out of the sale or sharing of personal information and of targeted advertising;
appeal our decision on your request.

To make a request, email privacy@imperfection.design or call +1 (424) 622-4261. We will verify your identity and respond within 45 days. You may use an authorized agent. We will not discriminate against you for exercising your rights.

7. Visitors from the EEA, UK and Switzerland

Design Ventures LLC is the controller of your personal data. We rely on your consent (analytics and advertising cookies, and marketing emails, which you can withdraw at any time), on the steps needed to respond to you or perform a contract (inquiries and projects), on our legitimate interests (running, securing and improving the Site and our services) and on our legal obligations.

You may access, correct or delete your data, restrict or object to its processing, request a copy in a portable format and withdraw your consent at any time. You may also complain to your local data protection authority. Your data is processed in the United States; where required, our providers use safeguards such as Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

8. How long we keep information

We keep inquiry information for up to 3 years after our last contact, and client project records for as long as needed to deliver the project and meet legal, tax and warranty obligations, generally up to 7 years. Analytics data is kept according to each tool’s settings, generally no longer than 14 months. After that, we delete or anonymize it.

9. Security

We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

10. Children

The Site is not directed to children under 16, and we do not knowingly collect their personal information.

11. Other websites and services

Links and embedded services, such as YouTube, Google Maps and HubSpot Meetings, are governed by their own privacy policies.

12. Changes to this policy

We may update this policy. We will post the new version here with a new “Last updated” date and, for significant changes, provide additional notice.

13. Contact us

ImPERFECTION DESIGN, Architectural Interiors

A trade name of Design Ventures LLC

347 Fifth Avenue, New York, NY 10016, United States

Email: privacy@imperfection.design

Phone: +1 (424) 622-4261